This valentines day LOVEFiLM has joined up with the (RED), a semi-charity that helps Aids victims in Africa by donating a percentage of the profits from a consumer purchase. You might remember them from the (RED) Apple iPod and Bono being one of the product (RED) founders.

This Valentines day (RED) have joined up with several companies to split their proceeds on the gifts they sell for valentines, kind off sharing your love twice. - [ http://lovered.co.uk/ ]

LOVEFiLM’s gifts section has been given a re-vamp to support this cause, and are giving 50% of their profits from all purchases to Aids and HIV suffers in Africa. Good job LOVEFiLM, but the gifts section is a little confusing and not the easiest to get around.

The page has two ways to buy the gift subscription, on the left is a normal DVD rental option, and on the right you can get the DVD rental and a delivery of flowers to your loved one. Sounds simple, and should be, but the layout of the page does look confusing.

Visit the LOVEFiLM valentines DVD and Flowers gifts section, and help fight HIV and AIDS in Africa